Mission

<p>The Penny Appeal way of doing charity is simple - we take your small change and make a BIG difference with it for those in need. We even wrote a book about our journey! “Small Change, Big Difference: The Penny Appeal Story” is written by our founder, Adeem Younis and takes you behind the scenes of how we were founded. The book gives an incredible insight into our past, present and future. Adeem explores our history, philosophy, the people we’ve helped and the people who made it all possible, our loyal donors and dedicated employees.</p>