Story

We need your help to put an end to puppy mills, which are factories churning out puppies for profit, with zero regard for their well being. There are no reliable Canadian statistics on the scope of puppy mills. A conservative estimate puts the number of puppy mills in Canada in the thousands. Humane Canada wants to raise public awareness on how to avoid puppy mills. If the demand ceases, the supply will too.

Impact

The project will allows us to reach a wider audience through social media and website traffic to bring awareness of puppy mills. If only 5% of people experiencing the program take action, then we will potentially have diverted as many as 600,000 people from puppy mills, pet stores and disreputable breeders.

Challenge

While 3-4 million dogs are acquired every year through reputable sources across North America, many more are acquired through non-reputable sources - sources that are typically identified as 'puppy mills', 'backyard breeders' and pet stores where breeding and living conditions are optimized for owners' profit, at the expense of the animals' welfare. Public education is key in putting an end to puppy mills once and for all in Canada.

Organizer

Updates

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